The Efficient Advisor Podcast:
Tactical Business Advice for Financial Advisors
Episode #017: The #1 Most Effective Marketing Strategy that Most Advisors Are Missing Out On…And How To Get Started in VIDEO
Okay so what’s on tap for today? Today we are diving into the #1 marketing trend you cannot ignore for 2022… that has low cost to entry, is crazy effective, and can be done easily… and music to MY ears…can be a system or process in your marketing funnel!
I’m talking VIDEO.
But before you say “no way!” I don’t have the time, budget, or even the wherewithal to get started using video… hear me out! Even if you’ve got a tough compliance department… I got you today okay? Remember, my goal is to help you do this effectively and efficiently on any budget.
81% of Businesses increased their sales using video in 2021
86% of businesses increased their lead generation using video in 2021
93% of businesses increased their brand awareness in 2021
So, that’s impressive… but here’s what’s even more important for you to consider:
96% of people have watch an “explainer video” to learn more about a provided service – including financial planning services
86% of people have been convinced to buy a service by watching a brands video. So 96% watch to learn and then 86% are convinced by this video. Wow.
And get this… 73% of consumers said they prefer to learn about a service via video.
Do you hear these results!? This is why you cannot ignore video.
In today’s episode we dig into:
1️⃣ How to do video on a really, really low budget
2️⃣ How to reuse your content in 10+ different ways to build your brand
3️⃣ Ways to create a system to do it quickly and easily
4️⃣ Some specific things you’ll want to know before you hit record for the first time
And of course so much more. I think you’ll really be excited by how easy, quick, and budget-friendly a video content strategy can be!
LINKS FROM THIS EPISODE:
Tripod
Cell holder for tripod
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Shoot High Quality Marketing Videos Without Blowing Your Budget!
Grab this getting started guide to walk you through everything you need to get started in video. Libby lays out everything you need to have a successful shoot!
Where Listening Should Have an ROI
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