The Efficient Advisor Podcast:
Tactical Business Advice for Financial Advisors
Episode #21: How to Follow Up without Sounding Desperate (Using a Nurture Sequence!) with Guest Olivia Luper
Looking for a technique to follow up with prospects that doesn’t feel icky or desperate? Well, today is all about exactly that.
Enter: The Nurture Sequence.
Today I am talking with marketing expert Olivia Luper and we are going to get into how to follow up and create more inbound calls.
In this episode you will learn:
1️⃣ What is a nurture sequence?
2️⃣ What is the anatomy of a well-crafted & effective nurture sequence?
3️⃣ Tips & Tricks to improve your response rate
4️⃣ Do’s and Don’ts of creating captivating copy
AND - Olivia shares 🚨 AN EXACT SCRIPT 🚨 for your first email in the sequence… the confirmation email! This alone is pretty fantastic.
I may, or may not, geek out a little about how this email sequence can occur while you’re sleeping, hanging out with family, or volunteering. The Lord knows how much I love automated systems.
I hope you enjoy this episode and I’d love to see how you implement this in your business!
LINKS FROM THIS EPISODE:
Book: Built To Sell
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You can connect with Olivia Luper on LinkedIn here.
You can visit Olivia's website here for more information on her services.
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Episode #010: How to Create a Laser-Focused Marketing Message that Speaks Directly to Your Ideal Client Avatar
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