The Efficient Advisor Podcast:
Tactical Business Advice for Financial Advisors
Episode #010: How to Create a Laser-Focused Marketing Message that Speaks Directly to Your Perfect Client
Do you want the secret to crafting a LASER-FOCUSED message that speaks right into the heart of your perfect clients? Do you want to be able to read your clients’ minds and deliver an experience that is EXACTLY what they are looking for? Understanding these important things about your clients allows you to craft a message that helps you stand out from the sea of advisors and helps you to add immense value---which makes you super referable!
In this podcast Libby will give you:
- A step-by-step exercise on how to craft your Ideal Client Avatar and to figure out where your “sweet spot” is for planning
- A specific roadmap of questions to ask that will lead you to your laser-focused language
- Ideas and examples of how to implement these results in different areas of your business (social media, planning process, referral process, and more)
Grab Your 'Laser Focused Marketing Message and ICA' Step-by-Step Worksheet Here
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